Business Delegation

The model of Business Delegation trips is an initiative by the German Federal Ministry of Economics and Energy (BMWi) which focuses primarily on supporting small and medium enterprises (SMEs) in a specific German business sector with their export endeavors to the East African markets. These business trips occur usually biyearly in specific sectors and have a German partner organization providing support in the acquisition stage, while the Delegation of German Industry and Commerce in Kenya (AHK Kenya) assumes the role of implementing partner. The duration for Business Delegation trips covers usually one week and they take place in either one or two East African countries. There are two models of Business Delegation trips: Markterkundungsreise and Geschäftsanbahnungsreise.

Markterkundungsreise (12-20 participants)

As participants of the Markterkundungsreise, all German companies will be given the opportunity to present their products and/or services to selected East African private and public stakeholders during a full-day conference. Optionally b2b meetings will be arranged for the German participants already during the conference day. The remaining days of the business trip, AHK Kenya arranges group business meeting schedules for all German participants. At least one AHK employee permanently accompanies the group to all meetings and/or site-visits. In preparation for the trip, each participant receives an in-depth market study as well as a fact sheet on the target market(s). The maximum number of participants is limited to 20 German companies. Participating companies will pay a participation fee, which is based on company size and revenue.

Geschäftsanbahnungsreise (8-12 participants)

As participants of the Geschäftsanbahnungsreise, all German companies will be given the opportunity to present their products and/or services to selected East African private and public stakeholders during a full-day conference. Optionally b2b meetings will be arranged for the German participants already during the conference day. The remaining days of the business trip, AHK Kenya arranges individual business meeting schedules for all German participants. Each German participant will be permanently accompanied by one AHK employee to all individual meetings and/or site-visits. In preparation for the trip, each participant receives an in-depth market study as well as a fact sheet on the target market(s). The maximum number of participants is limited to 12 German companies. Participating companies will pay a participation fee, which is based on company size and revenue.

All upcoming Business Delegation trips are advertised regularly on our website.

In case of any questions or remarks, please do not hesitate to contact Chris Wegner, Project Manager, directly to provide you with further relevant and more detailed information.

Contact

Marah Koeberle

Director Projects & Services, Deputy Country Director

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